The Prague Public Transit Company (DPP) has succeeded in finding a new operator for nearly 22 thousand advertising spaces in the trains and vestibules of the Prague metro system. The advertising will newly be operated by the firm RailReklam, of the BigBoard group, for which RailReklam will pay DPP 91.5 million Czech crowns a year. The figure is almost two times more than the total DPP until now had been receiving from Rencar, of the JCDecaux group, for more than 130 thousand spaces.
iDnes.cz: Another blow to JCDecaux: DPP transfers 91 million crown contract to competition
30. 09. 2019