Clear Channel Outdoor Holdings (CCOH) has beaten its French competitor JCDecaux on its home turf to secure the City of Paris street furniture contract. JCDecaux previously held the contract, and the loss will come as a blow to the company as it continues to lose its grip on the capital. Earlier this year, its ten-year contract with Paris’ public bicycle company, Vélib’ also came to an end. As part of the five-year contract, CCHO will operate 1,630 pieces of street furniture in Paris, which are available for advertising.
Server The Drum: Clear Channel beats JCDecaux on its home turf as it begins life as an independent company
20. 05. 2019